Understanding Email Deliverability

Unpack the complexities of landing in the inbox.

The world of email is growing at an alarming rate. Today, there are approximately four billion email users in the world, and that’s expected to grow to 4.3 billion users by 2023. With over half of the world’s population using email, mastering it is key to your business growth.

Sending to a mailbox is easy, but sending to the inbox is another story entirely. Over 90% of incoming email is blocked by inbox service providers, with only 8% of all email traffic making it to the inbox. This is where deliverability comes in.

Within our Deliverability Services, Mailgun customers see an average of 97.4% delivery rates compared to the industry average of 85%.

To have great deliverability, you need to have an excellent reputation, and that can only be done through a properly implemented email program. So how do you stay on the right side of the deliverability equation? 

This ‘Understanding Email Deliverability’ white paper has been written by our team of email experts at Mailgun to help you unpack the complexities of what causes your emails to land in the inbox. 

What will you find in this Email Deliverability white paper?

In this white paper, you’ll learn:

• What email deliverability is and why it matters

• How to maintain high engagement rates in your email list

• How to mitigate the risks of spam complaints and blocklisting

• How to work with different Internet Service Providers (ISPs) and their different requirements

• How to effectively scale your sending volume to protect your deliverability

• How Mailgun can help you adapt to email’s changing landscape