In this article, we’ll walk you through how to set up Postmaster tools, some of the features, and how you can use them to superpower your email marketing game.
Email bounces — the pesky phenomenon that happens when email messages cannot be delivered to a recipient’s email address. They can be a source of much grief – blood, sweat, tears, curses… high email bounce rates can definitely throw off your groove.
Transactional emails are integral to your product’s usability, but there’s a wide array of other automated emails that you should consider sending that improve user experience, support marketing efforts, and reduce customer service tickets.
If your customers aren’t getting your transactional emails, then there’s a good chance that your email program needs some refreshing with these email deliverability tips.
Email blasts are the undisputed powerhouses of email campaigns. Both transactional and marketing email messages can rely on sending massive amounts of email all at once. However, email blasts gone wrong will land in spam folders faster than a hacker can crack a four-digit password. How exactly should you go about sending an email blast? We’ll show you the best (and worst) practices for mass email sending.
Black Friday is coming and you need to prepare your infrastructure to avoid any issues on the big day. Use our tips on what you need to do to get ready.
How do you ensure great email deliverability for the holiday season? Read these tips from our Vice President of Deliverability, Kate Nowrouzi, and discover how you can stay on the holiday email nice list.
Spam is everywhere. Literally. You’ve probably noticed this yourself, just by looking through your inbox, but what actually gets through to you is a minimal fraction of what gets sent every day. Mailbox providers see a colossal amount of spam – or worse, fraudulent or phishing – emails coming their way. It’s a bigger amount than you might be able to imagine, and that’s why mailbox providers need spam filters that do a really good job at identifying these messages before they reach your inbox.
Email is always evolving. That keeps email marketers on their toes, especially if they want to implement the latest tactics and technology. Two of the most-talked-about email marketing trends of recent years are Brand Indicators for Message Identification (BIMI) and AMP for Email.
How has COVID-19 affected email sending? We surveyed hundreds of senders to find out how brands have adapted their email strategy during the pandemic.
Look, we know list collection might sound less cool than other email topics. It’s really, really tempting to focus only on the ways you can get more potential customers and a long email list no matter what. But no matter how big your list is, unless your contacts gave you consent to email them, you won’t see great results. Plus, your email service provider will get mad at you, and that’s no fun. Let’s take a look at what consent is and how you can use it to build a healthy email list.
Consumers’ needs and habits are constantly evolving – this year, probably more than ever – and keeping up with email engagement trends can sometimes feel…exhausting, but there are ways to gain insight and strategic inspiration. By knowing their trends and preferences, you’ll be able to provide what users need and want most in 2021 and beyond. And don't worry – we've got research-backed key insights that will give a much needed boost to your email program.
