The holidays already come with mounting anxiety. Will I find a Nintendo Switch for the kids? Your mom’s going to stay here for how long?! Will there be eggnog? So when you find either your domain name or IP address on an email blocklist, it’s easy to overreact.
Stores are busting out wreaths and giant bows. Santas are sitting in shopping malls. There’s a faint chill in the air (or at least that’s what we’re told; we’re based in Texas).
Everyone wants better deliverability. It’s a worthy goal. When messages don’t reach inboxes, you’re missing out on an opportunity to connect with customers, plus you’re having to pay to send emails to people who will never see those emails. The thought of your messages bouncing or landing in spam…
This article was written and contributed by Rod Ussing at Lookahead.io. With the explosive growth of social media, some marketers have started to question whether email is still relevant to online marketing. Indeed, it’s not uncommon to see blog posts entitled “Email is Dead!” To examine this dramatic claim, let us take a look at the current status of email in marketing, and review a few facts along the way.
This article was written and contributed by Rod Ussing at Lookahead.io. Composing good email is important but making sure it successfully reaches your recipients is critical. So many well-intended messages end up in spam (60% in a recent analysis). We talked a lot about the relationship between reputation and deliverability in our last post. Let’s talk about how to get your email into recipients’ inboxes reliably.
Written and contributed by Nick Schafer, our Deliverability Engineer. When you think about the reputation of your business, customer service and product quality are key attributes that come to mind. Email communication practices can also contribute to the reputation of a business. For the purpose of this post, I’d like to deep dive into email reputation.
Mailgun is an email automation service enabling developers to quickly integrate email into their application.
Written and contributed by Howard Lo, Founder of Rabbut.com, an email collection app for blogs and businesses built on Mailgun. You can learn more at Rabbut’s blog.
As the holidays approach, we see the volume of sending increase for some of our customers. Whether for order confirmation emails or marketing emails, it could be detrimental to a business if recipients do not receive their emails – and it does happen. In fact, 17% of email marketing campaigns fail to reach consumers.
Although email is heavily targeted by spammers, it still remains the most popular and effective way of communicating on the web today for user growth and engagement.
Email has changed the world because of its openness, ubiquity and asynchronicity. Unfortunately, these traits also attract malicious users that are out to abuse the beauty of the SMTP protocol.
Custom signup form with Mailgun Creating a signup with Mailgun can be trivial. I receive tons of messages from people asking me to write a tutorial on how to do this in PHP so here it is.
