Why Email is the Secret to a Stronger Retail Supply Chain

Why Email is the Secret to a Stronger Retail Supply Chain

Still having nightmares about the supply chain insanity of the 2021 holiday shopping season? The supply chain challenges threatened to be the Grinch over the holidays, but the crisis is still causing headaches for retailers and consumers.

While we’re certainly living in unprecedented times, the past couple of years have been a wake-up call for many retailers. Perhaps the biggest lesson is that communication is key.

Email is so ubiquitous, it’s easy to forget the role it plays in keeping things moving and staying in touch with supply chain partners and consumers. Email is an unsung hero of marketing and communication, and it’s also a secret weapon that can help you avoid supply chain disasters. 

In ‘Why Email is the Secret to a Stronger Retail Supply Chain’, we take a closer look at how email automation helps retailers overcome unexpected disruptions and how you can improve your brand’s communications.

What will you learn?

Take a trip along four key steps in the retail supply chain as we move products from the factory floor to the consumer’s door. You’ll find out:

• How email can help retailers minimize supply chain disruptions

• How to automate messages to improve communication throughout the supply chain

• What email messages and campaigns to plan for a positive customer experience