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Showing post with tag: Deliverability

  • Best Practices

Email Bounce Rates: Shifting Focus Away From Failure

Oh, the elusive email bounce rate, the bane of email marketers everywhere. Everyone is eager to crack the code of email bounces and say what the ideal rate should be for any given sender. It’s easy to understand why given that you want your emails to land in the inbox and have great deliverability. More bounces mean fewer emails in the inbox, and that leaves just about any sender diving deep into their analytics to figure out what went wrong.

Mailgun Team
• 4 min read
  • Customer Success

Sending Millions Of Job Alerts 24/7 With The Mailgun Email API

Transactional marketing emails are an important part of everyday business, and when done correctly they can even bring people closer to their dream job.

Mailgun Team
• 3 min read
  • Customer Success

Sending Email Using The Mailgun PHP API

It’s been a while since the Mailgun PHP SDK came around, and we’ve seen lots of changes: new functionalities, new integrations built on top, new API endpoints…yet the core of PHP is the same. Since it was the first SDK for the Mailgun API, it’s had time to mature and go through iterations that make it easy to use – which we realized when we gave it a try.

Mailgun Community
• 5 min read
  • What's new

Mailgun Launches Automated IP Warm Up Service

Today, we’re happy to share that there’s a new, automated way to prepare your dedicated IPs to send email through Mailgun. If you’ve ever had to warm up an IP manually, you know how much it sucks: prep then send specific volumes of email every hour and increase the volume thereafter. You’re an F-Zero pilot, constantly challenging your reflexes – and sweating bullets in the process – because you can hit the brake too late and go overboard. It’s a pain, and it’s also really easy to screw up.

Anton Efimenko
• 4 min read
  • Best Practices

Diving Head-First Into The Inbox: What’s Impacting My Deliverability?

It’s no secret that many first-time senders struggle with delivery across different mailbox providers. To find out what could be impacting deliverability for new senders, we set off on a journey to uncover as much information as we could about what makes MTAs tick.

Nick Schafer
• 5 min read
  • Best Practices

Domain Reputation or IP Reputation: Which One Does Gmail Care About More?

We often compare email reputation to a credit score. The better your sender score, the more likely your email will get delivered.

Chris Farmer
• 5 min read
  • Best Practices

How To Build An Email List The Right Way

Look, we know list collection might sound less cool than other email topics. It’s really, really tempting to focus only on the ways you can get more potential customers and a long email list no matter what. But no matter how big your list is, unless your contacts gave you consent to email them, you won’t see great results. Plus, your email service provider will get mad at you, and that’s no fun. Let’s take a look at what consent is and how you can use it to build a healthy email list.

Nick Schafer
• 10 min read
  • Best Practices

FML, Every Email I Send Goes To The Gmail Promotions Tab

The Gmail promotions tab. Some people love it, some people hate it, some people love to hate it. For many of us email marketers, when we find our witty subject lines and email campaigns filed under the Gmail promotions tab instead of the primary inbox, we say something along the lines of:

Chris Farmer
• 7 min read
  • Email DIY

Mailgun For Non-Devs: Leveraging An Email Marketing Platform

This guest post comes from Ongage, a front-end email marketing platform that integrates nicely with ESPs like Mailgun and empowers you to do some seriously advanced things with your marketing emails.

Mailgun Team
• 5 min read
  • Best Practices

Can You Guarantee Better Email Deliverability?

Everyone wants better deliverability. It’s a worthy goal. When messages don’t reach inboxes, you’re missing out on an opportunity to connect with customers, plus you’re having to pay to send emails to people who will never see those emails. The thought of your messages bouncing or landing in spam…

Nick Schafer
• 6 min read
  • Customer Success

Behind The Scene At Jungle Disk: Reliable Email Communications With Mailgun

At Jungle Disk we provide data security to protect businesses from accidents and attacks by defending their networks and backing up their data. As a SaaS business, one of our primary communication channels with our customers is over email and deliverability matters which is why we use Mailgun with multiple unique IP addresses and individual email sending sub-domains for different activities.

Bret Piatt
• 4 min read
  • Best Practices

Why Sending Email Isn’t Enough

Written and contributed by Nick Schafer, our Deliverability Engineer. When you think about the reputation of your business, customer service and product quality are key attributes that come to mind. Email communication practices can also contribute to the reputation of a business. For the purpose of this post, I’d like to deep dive into email reputation.

Mailgun Team
• 9 min read

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