Webhooks – user-defined HTTP callbacks – are a very easy way for developers to monitor their email campaigns and build programs to handle bounces, unsubscribes, spam reports, and more in real-time.
In terms of opt-in options, you probably think you’ve got them down. But we’re here to introduce you to the overlooked sibling of the family: Confirmed Opt-In Lite. While not yet as famous as the rest, it’s a great way to combine the benefits of rapid list growth of the single opt-in process and the email address validity check of the double opt-in process.
Have you ever found your signups filled with email addresses like username+junkmail@gmail.com? If so, congratulations – you’ve found an email alias. This has become a fairly common practice with Google and Microsoft email addresses... but we have a solution.
The tech industry is sometimes seen as a stereotypically male environment, but more and more women are shattering preconceived notions and redefining what it truly means to be in tech. Every day, women are using technology to fulfill dreams, create jobs, and pursue any and every what if?
Developers are behind the scenes of every major application and business, and getting started with a new integration from the ground up can be a challenge without a reliable Software Development Kit (SDK). Like all technology, SDKs need to be updated as times go on and new products and services are released to customers. Today, we’re excited to announce the rollout of SDK updates to Mailgun by Pathwire.
The rising violence against our Asian-American/Pacific Islander (AAPI) community is a painful and urgent reminder that we must unite against racism in all its forms. Pathwire condemns any acts of violence, prejudice, or discrimination toward any group, and supports all efforts to end hatred of any kind. To achieve this, we must fight discrimination, bias, and racism in all forms.
We get it – when it comes to email, certain terms can sometimes feel like word salad, and two of the biggest can-be-confused culprits are SMTP and API. It can be hard to keep them straight, and harder to know when to use them. But no worries, we’ve got you. In this post, we’ll teach you the differences between SMTP and API, and when to use each.
It may be the literal dark side of email, but dark mode isn’t a trend you can run away from. So, buckle up and get ready to learn what makes dark mode in email so popular, how it can help your deliverability, and how to optimize your emails for dark mode.
How has COVID-19 affected email sending? We surveyed hundreds of senders to find out how brands have adapted their email strategy during the pandemic.
We are excited to announce that Mailgun Validations are now available in the EU. Our validations service was already the fastest and most accurate in the industry, and now our EU customers can enjoy even better performance than they were seeing before.
Today is so much more than the start of another week – it’s International Women’s Day! It’s a day to celebrate all the accomplishments of women across the globe (big or small) and to push for more and better. At every moment, women around the world are choosing to challenge expectations, misconceptions, and their own limitations at work and outside work – and the amazing women of Pathwire are no different.
We’ve all been there – struggling to send a perfectly-targeted campaign, trying to figure out which clients our audience uses, and wondering how we can make sure our email looks and sounds great no matter where and how they’re viewing it. What can possibly solve these problems? Don't worry, we're here to help.
