When it comes to code-breaking, the movies often make it look easy. A couple of rapid keyboard clicks, a quickly-guessed password or Indiana Jones-style riddle, and you’re in. When it comes to the best time to send email, however, cracking the code isn’t always that simple. But have no fear, because we’re here to help you figure out the best send times for your email campaigns, as we did during Email Camp 2020.
Sending emails that don’t get opened can be frustrating—you’ve crafted the most engaging content, used a witty subject line, and even included a hilarious, relatable gif from The Office. What is going on with your low open rates?
STO uses machine learning to determine the best time to deliver a message to each recipient, at the moment when it’s most likely to be seen and read.
First off, there is no one size fits all solution to the best time to send holiday emails. A lot of your email sending success is going to hinge on the composition of your email list. Even then, you can't send an email to an entire email list that will land at the top of the inbox for everyone.
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