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  • Best Practices

The Path To Email Engagement In 2021: Key Learnings

Consumers’ needs and habits are constantly evolving – this year, probably more than ever – and keeping up with email engagement trends can sometimes feel…exhausting, but there are ways to gain insight and strategic inspiration. By knowing their trends and preferences, you’ll be able to provide what users need and want most in 2021 and beyond. And don't worry – we've got research-backed key insights that will give a much needed boost to your email program.

Mary Dolan
• 10 min read
  • Best Practices

How To Avoid Emails Going To Spam

No matter how many stars we wish on, some questions will never have simple answers — including email. One of the biggest problems for any email provider is how to avoid emails going to spam. Your deliverability is key, and it can feel like Inbox Service Providers (ISPs) have a vested interest in keeping you out of the popular clique. Before you panic, remember that landing in the spam folder is something that can be repaired.

Jonathan Torres
• 7 min read
  • Quick tips

What is Transactional Email? The Basics

Transactional emails are something that anybody with an email address has received at least once in their life. However, not everyone understands what they are, how they are used, and how they should be structured within your email strategy.

Mailgun Team
• 4 min read
  • What's new

Email’s Best of 2019

If you were to look back at digital communications a decade or two ago, you would find that email dominated the market – not text. The email has evolved from a 1:1 communication channel to one that is largely used for marketing messages. People have moved away from using email as a way to contact someone and instead moved their chatter to other platforms like SMS, Slack, Instagram, Messenger, etc.

Kate Nowrouzi
• 4 min read
  • Quick tips

Onsite Factors That Affect Your Email Sign-Ups

A variety of factors could be affecting your sign-ups, and it's important to know what to look out for ahead of time to optimize your sign-up experience –

Mailgun Community
• 6 min read
  • Quick tips

Onsite Factors That Affect Your Email Sign-Ups

A variety of factors could be affecting your sign-ups, and it's important to know what to look out for ahead of time to optimize your sign-up experience –

Mailgun Community
• 6 min read
  • Best Practices

Emoji In Email and Email Subject Lines – Should You Use It?

Emojis are showing up everywhere; seriously, they’ve got their own holiday to show for it (World emoji day; yes, it’s a thing.) They’re bright, attention-grabbing, and in places where space is limited like a mobile device — they save a ton of room. Naturally, this raises the question of whether or not they make sense to use in your email marketing or digital marketing as a whole.

Ryan Sultemeier
• 7 min read
  • What's new

Mailgun Festivus — The Airing Of Grievances For Black Friday Marketing Emails

The holidays are right around the corner — whether you like that cliché statement or not. While everyone is out enjoying their various festivities, we decided to celebrate a little differently this year. Mailgun Festivus is upon us! Before you ask, no, we don’t have an unadorned aluminum pole… yet. However, we felt like we should kick things off early and kick things off right. It’s time to start the airing of grievances.

Ashley Rodriguez
• 5 min read
  • Best Practices

Epic Rep Battle – Marketing Versus Transactional Emails

Imagine this scenario — you’re a sender that is sending massive amounts of email left and right from the same domain without a care in the world about reputation. I bet you would feel like all that email will help warm your IP, right? Get yourself a good reputation with ISPs?

Natalie Hays
• 6 min read

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