Find out how to check email deliverability with a full-scale audit of your reputation, infrastructure, and campaign content. Improve your deliverability rates.
Ah, IP addresses. We’ve all heard of them, had them, and seen technically questionable movies where actors punch random keys on a computer and say stuff like, “They’re hacking our IP to access the mainframe!” Hollywood magic at its finest. But, as ubiquitous as they may seem, it can be difficult to know which kind of IP is right for you. These IP types are referred to as dedicated IPs and shared IPs, and each type has specific benefits. We’ll get you up to speed on dedicated versus shared IPs, and ensure that you know exactly how they can help you send messages, manage your domain reputation, and maybe even access a mainframe of your very own.
Yesterday, I got to share some screen time with Anton to share all the things about dedicated IPs and email reputation. But really, we were just excited to share our feline findings from an afternoon well spent down the Google rabbit hole. I mean, isn’t this just puurfect?
Today, we’re happy to share that there’s a new, automated way to prepare your dedicated IPs to send email through Mailgun. If you’ve ever had to warm up an IP manually, you know how much it sucks: prep then send specific volumes of email every hour and increase the volume thereafter. You’re an F-Zero pilot, constantly challenging your reflexes – and sweating bullets in the process – because you can hit the brake too late and go overboard. It’s a pain, and it’s also really easy to screw up.
We often compare email reputation to a credit score. The better your sender score, the more likely your email will get delivered.
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