Find out how to check email deliverability with a full-scale audit of your reputation, infrastructure, and campaign content. Improve your deliverability rates.
Ah, IP addresses. We’ve all heard of them, had them, and seen technically questionable movies where actors punch random keys on a computer and say stuff like, “They’re hacking our IP to access the mainframe!” Hollywood magic at its finest. But, as ubiquitous as they may seem, it can be difficult to know which kind of IP is right for you. These IP types are referred to as dedicated IPs and shared IPs, and each type has specific benefits. We’ll get you up to speed on dedicated versus shared IPs, and ensure that you know exactly how they can help you send messages, manage your domain reputation, and maybe even access a mainframe of your very own.
Yesterday, I got to share some screen time with Anton to share all the things about dedicated IPs and email reputation. But really, we were just excited to share our feline findings from an afternoon well spent down the Google rabbit hole. I mean, isn’t this just puurfect?
As someone who works in this wonderful world of email, I can tell you there are a few things that just make life miserable for everyone: spammers and phishers. The interwebz is still the preferred platform for business and social interactions, so of course, there’s more incentive for bad actors to target users for their own financial gain. Let’s look at the stupid easy ways bad actors can lure us into a trap, and how we can stop getting pwned by spammers.
We often compare email reputation to a credit score. The better your sender score, the more likely your email will get delivered.
Email has changed the world because of its openness, ubiquity and asynchronicity. Unfortunately, these traits also attract malicious users that are out to abuse the beauty of the SMTP protocol.
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