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  • Best Practices

The Science and Art of Gmail Deliverability

Gmail inboxes generally make up over 50% of a marketer’s email list. Given that data, it’s highly advisable to set up your current sending infrastructure and strategy to maximize your deliverability with Gmail. That said, Gmail has a highly sophisticated email system, but we have a good idea about what works.

Kate Nowrouzi
• 7 min read
  • Best Practices

FML, Every Email I Send Goes To The Gmail Promotions Tab

The Gmail promotions tab. Some people love it, some people hate it, some people love to hate it. For many of us email marketers, when we find our witty subject lines and email campaigns filed under the Gmail promotions tab instead of the primary inbox, we say something along the lines of:

Chris Farmer
• 7 min read

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