Showing post with tag: Email Reputation

  • Email DIY

Understanding DKIM: How It Works and Why It's Necessary

As email usage and capabilities continue to grow, it’s important to make sure that your sender reputation is staying positive and secure. One of the best ways to do this is to use DKIM (short for DomainKeys Identified Mail). If the idea of yet another email acronym is throwing you off, don’t be alarmed. We’ll walk through the basics–and benefits—of DKIM to illuminate its purpose and value to sender organizations.

Mary Dolan
6 min read
  • Best Practices

Domain Warmup and Reputation: Stretch Before You Send

So, you wanted to send out a lot of emails but found that when you did, a lot of them either ended up undelivered or in the spam folder. Sounds like you need a warmup.

Renate Burns
6 min read
  • Best Practices

No-Reply Emails: The Brick Wall Of Email Communication

Automated emails – what’s not to love? Email marketing campaigns sent out for customer birthdays, transactional email receipts, and really just about any email campaign you could think of could be automated to streamline any business.

Ashley Rodriguez
4 min read
  • Best Practices

Yahoo And AOL Throttling – The Mailgun Festivus Airing Of Grievances Part Two

You might have thought we were done airing our grievances this Festivus season, but we have to inform you that you are wrong.

Ashley Rodriguez
5 min read
  • Best Practices

Cutting Through The Noise When Choosing An ESP

Picking an Email Service Provider is a mental tug of war: you’ll be working with that ESP a long time, and you want to make sure that the service is going to meet your needs perfectly. But there’s no avoiding the pressure from the business to figure it out ASAP. That app you’ve been working on is missing email capabilities and needed to deploy yesterday…or maybe that email server you’ve been using just can’t keep up with all the emails that need to go out every day.

Nick Schafer
6 min read
  • Best Practices

Best Practices For Successful Email Delivery

This article was written and contributed by Rod Ussing at Lookahead.io. Composing good email is important but making sure it successfully reaches your recipients is critical. So many well-intended messages end up in spam (60% in a recent analysis). We talked a lot about the relationship between reputation and deliverability in our last post. Let’s talk about how to get your email into recipients’ inboxes reliably.

Mailgun Team
8 min read

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