Transactional emails are integral to your product’s usability, but there’s a wide array of other automated emails that you should consider sending that improve user experience, support marketing efforts, and reduce customer service tickets.
When we think of automation, we sometimes think about mechanical processes (like cars) or futuristic tech processes (like evil robots). This means that the concept of automation can sound either too mundane or too far-fetched to matter. However, there are many areas where automation can be both helpful and attainable, and one big one is email automation. But what is email automation, and how can it benefit you? Let’s dive in and find out.
Since we started in 2010, we’ve stayed laser-focused on building products that help businesses get emails straight to the inbox, including email validations and a burst sending SLA.
Written and contributed by Howard Lo, Founder of Rabbut.com, an email collection app for blogs and businesses built on Mailgun. You can learn more at Rabbut’s blog.
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