Email is always evolving. That keeps email marketers on their toes, especially if they want to implement the latest tactics and technology. Two of the most-talked-about email marketing trends of recent years are Brand Indicators for Message Identification (BIMI) and AMP for Email.
When we toast on New Year’s Eve and look back on this year, we’ll likely think back on a lot of different events… We all know that 2020 was a year to remember. However, one theme that 2020 was defined by was the theme of change. The world of email was no different – we saw a lot of change happen in the way we plan, create, and send messages, and all of it gave us great opportunities to learn. As we close out the year, let’s take a look at some of 2020’s best email trends.
There is some exciting news happening on the Google front! This week, Google announced some new security features for the G Suite, and one of the most exciting ones is a pilot of BIMI, an email specification that allows brand logos to display within authenticated emails. Companies and Gmail users will now be able to benefit from this email authentication standard, which will help brands gain their contacts’ trust.
If you were to look back at digital communications a decade or two ago, you would find that email dominated the market – not text. The email has evolved from a 1:1 communication channel to one that is largely used for marketing messages. People have moved away from using email as a way to contact someone and instead moved their chatter to other platforms like SMS, Slack, Instagram, Messenger, etc.
If I told you there was a way you could gain more trust with your recipients for free, you’d be on board, right? It’s easy to understand why people jump at the opportunity to increase their brand reputation because the relationship between your brand and your recipients is extremely important. The more your recipients trust your brand, the more likely they will engage with your messaging.
1 - 5 out of 5 items
