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Email's Best of 2021
It’s the end of the year and it’s time to look back at all we have accomplished, both online and offline. Let’s take a look at 2021’s biggest advances in email:
It’s the end of the year and it’s time to look back at all we have accomplished, both online and offline. Let’s take a look at 2021’s biggest advances in email:
If you were to look back at digital communications a decade or two ago, you would find that email dominated the market – not text. The email has evolved from a 1:1 communication channel to one that is largely used for marketing messages. People have moved away from using email as a way to contact someone and instead moved their chatter to other platforms like SMS, Slack, Instagram, Messenger, etc.
A fair amount of discussion is being dedicated to AMP emails and how dynamic emails will affect email marketing moving forward. All this to say, plenty of senders are starting to consider adding AMP emails to their marketing email campaigns.
Over the past decade, the evolvement of SEO, social media, and mobile have been tremendous. But despite all the hype given to emerging technology innovations, email remains one of the most effective and reliable tools for e-commerce businesses to communicate with the clients and customers.
Chances are you’ve probably heard about Google bringing Accelerated Mobile pages (AMP) support for Gmail. AMP gives digital marketers and email senders the ability to create dynamic and actionable emails for their recipients.
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