Email accessibility is a pretty simple concept: Everyone who receives your email should be able to read it and engage with it. Everyone. Making this happen, however, is a bit more complicated, which is why so many companies struggle to get it right.
You may wonder if you need email accessibility, but more people are affected by issues of accessibility than you might think. According to the WHO, nearly one billion people suffer from a visual impairment (like dyslexia or color blindness), and many of them need assistive technology to consume content. By making your emails accessible, you can ensure you're reaching your entire audience.
Kevin is the Head of Marketing at EmailMonks, one of the largest Email Templates production company which specializes in converting PSD to email templates. He loves gadgets, bikes, jazz, and breathes ‘email marketing’. He is a brand magician who loves to engage and share insights with fellow marketers. Feel free to connect with him on Twitter.
1 - 3 out of 3 items
